Los Angeles Unveils Hit-and-Run Billboard Campaign
Posted by Councilmember Englander on October 30, 2015 at 12:00 PM
This Wednesday, I was proud to join Los Angeles Police Department (LAPD) Chief Charlie Beck and Clear Channel Outdoor (CCO) to announce a new campaign to prevent distracted driving and reduce the number of hit-and-run accidents in the Los Angeles area.
CCO will donate space on its billboards throughout Los Angeles in an effort to educate drivers about the consequences associated with risky driving behaviors - reminding the public to "obey the rules of the road." The billboards will feature messages in English, Spanish, and Korean in order to reach as many Angelenos as possible.
CCO frequently partners with public agencies and non-profits on efforts on Public Service Announcements to ensure its resources are used to benefit the public. CCO's digital billboards are also regularly used to relay critical public safety information during emergency circumstances; this includes AMBER alerts for child abductions, FBI Most Wanted notices, and messaging from local police and fire departments. The unique ability of digital signs to reach a wide audience while displaying messages in real-time allows them to act as valuable resources for non-profit organizations, public safety agencies, law enforcement, and a variety of others who need to effectively relay messages to the public.
We are in the midst of an epidemic with over 20,000 hit-and-run crimes occurring each year in the City of Los Angeles. By taking messages about traffic safety direct to residents, we can broadcast important safety messages and important information which could be critical to solving these crimes. I applaud Clear Channel Outdoor for their contribution to help stop this troubling trend in its tracks.
Click here to read the Daily News story.
-Mitchell Englander, Chair Public Safety Committee