Prohibiting Marijuana Advertisements Throughout the City of Los Angeles
Posted by Councilmember Englander on November 23, 2016 at 12:07 PM
This week, Council approved my motion to prohibit the advertisement of marijuana now that recreational use has been approved by voters. Although the nation banned tobacco ads on television almost 50 years ago, the new statewide marijuana initiative could allow TV commercials promoting marijuana to air alongside advertisements for cereal and cleaning products.
Proposition 64 allows people age 21 and older to possess and use up to an ounce of marijuana and would allow pot shops to sell cannabis for recreational use. The initiative also includes a provision that could someday allow cannabis sellers to advertise their products in print ads and on digital sites and radio and television stations, but would "prohibit the marketing and advertising of non-medical marijuana to persons younger than 21 years old or near schools or other places where children are present."
Although there are other impediments to marijuana ads hitting the airwaves in California, including the fact that cannabis is still recognized by the federal government as an illegal drug, the possibility that television commercials will someday arise featuring people smoking marijuana is cause for concern that would roll back decades of anti-smoking advertising protections and would allow marijuana smoking ads in prime time, on programs with millions of children and teenage viewers.
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